WonderDouble Family Builder: Why Landlord and Landlady are the most coveted titles in Nigeria

Benjamin Adeniyi
4 min readOct 31, 2020
WonderDouble Family Builder: Photo Credit- Omotayo Tajudeen

In Nigeria, becoming a Landlord or Landlady is a major milestone achievement and it has always been the priority of the majority, irrespective of their gender. In a bid to understand the intimate connection between the Nigerian society and Real Estate assets, ‘WonderDouble Family Builder’ is dedicating resources to research and analyse the main reasons behind the overwhelming interest and determination displayed by many people that will do anything to become Landlords and Landladies as the case may be.

Religion centres have received countless prayer points, special offerings (spiritual seeds, Zakat, Etutu to mention few) and many other rites diligently performed everyday by people who just want to become one of the Landlords and Landladies in town. Even those that are not desperate enough to go extra miles are still praying quietly in their corners for the highly referred title ‘Landlord and Landlady’. Many money ritualist caught have also identified the desire to become Landlord as the major motivation for their wickedness and sin against God and humanity.

‘WonderDouble Family Builder’ is a project initiated by Wonder Double Global Investment with a mandate to research and promote ideas that will protect and restore family values, reconcile warring family members and introduce measures to prevent and discourage future family crisis; especially those that are related to Real Estate. The project has been taking deeper look at what is making Real Estate transactions and deals very volatile; always associated with betrayal, breach of trust, fights, damages and even more dangerous crimes like murder and suicide.

However, it will be necessary to understand the sentiments behind many popular opinions surrounding Real Estate in our society in order to fully manage the narrative and prevent the excesses. Having deeper understanding of the reasons why Landlord and Landlady title means so much to our people will be of good advantage to the cause of ‘WonderDouble Family Builder’ and also help the society to adjust and reset their priorities as appropriate.

Benefits of Landlord and Landladies in our society

It will be necessary to identify the advantages and exclusive benefits attached to the Landlord and Landlady title in order to understand the reasons for the increase in demand and struggle to join the league.

Social Recognition — Landlords and Landladies enjoys so much recognition from the society because of their power to hire and fire. Every neighbourhood always have Landlords’ Association; the association that is legally recognised by the Government and always deciding the flow of events and activities of the place. During politics, political parties will always pay homage to the Landlord Association and just as the name implies, they are the lords of the neighbourhood.

Exclusive Federal Advantage — So many advantages have been giving to the Landlords even by the Government. Besides the fact that every Government wants the Landlords’ Association on their side, they are also acknowledged and referred in the court of law as Guarantors and Sureties. On many occasions, the court will request Sureties and Guarantors with Real Estate assets in different locations of the country because they believe they’ll never do anything to forfeit their right to their assets

Social Security — In a developing nation like Nigeria, many fears and apprehensions are justified because there are no platforms or arrangements to protect the interest of common citizens at old age. Everyone is silently scared of the worst that can happen and are always looking everywhere for opportunities that can save them in the last days of their lives. Being a Landlord or Landlady has become a valid social security in Nigeria societies and it gives a certain level of certainty of the future. So many Landlords and Landladies are relying solely on the annual income from their apartment put up for rent and lease.

Financial Security — In a country like Nigeria where access to grants, mortgages, loans and other financial supports is never guaranteed and when they come, it’s always with strict requirements and obligations. Only the few people having Real Estate assets with proper documentation as collateral gets lucky to qualify for different loans and many other financial supports. Many Landlords are constantly accessing different opportunities available to execute other projects and expand their businesses while the assets keep appreciating rapidly. Likewise, they also have the privilege of using their assets to raise money at any time, for instance, many will decide to convert their house fence to shops for rent and generate more money through that.

Traditional Opportunities: In some places, there are certain opportunities and decisions that are not open to people without Lands and Houses in their possession and this always determines the respect and recognition individuals enjoy in such community. In many traditions and cultures, titles and positions from the community are reserved only for people with landed properties within their space. Most cultures and traditions also encourages people to be buried at home and not in general cemetery; most people buried in general cemetery are likely to have died prematurely, wretched or questionably. So being a Landlord afford individuals the opportunity to rest in peace with pride.

Conclusion

Considering the benefits and opportunities attached to the title, it will not be surprising to see many people will going extra miles to acquire Real Estate properties at all cost. So many atrocities and crimes committed have been directly and indirectly motivated by this desire to join Landlord and Landlady’ league and there must be a strategic effort and plan to manage this ugly trend.

Wonder Double Global Investment as one of the prominent Real Estate and Construction company in Nigeria, has been reaching out to Corporate Organisations and many Government Institutions like Mortgage banks on different ideas that can make housing and Real Estate assets affordable to average Nigerians and also, promoting sensitisation programs to show the general public the best and safer legitimate ways to become Landlords and Landladies.

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